5 Ways To Use 360 Virtual Reality To Draw Attention To Your Business

Entertainment Blog

Effective marketing goes beyond boring old techniques. It excites and intrigues clients. In this vein, 360 virtual reality videos can be extremely effective. There are all kinds of ways to tie this technology into your marketing strategy, but here's a look at five of the techniques you may want to consider.

1. Giving 360 Tours of Your Facility

With a 360-degree camera, you can easily shoot a 360 video. In most cases, the camera does all the work for you—you don't need to be a tech expert. When you upload the video to your website or your social media page, prospective clients can look around. On their computers or smartphones, they can drag their mouse through the video to get a full view of your facility, and if they have virtual reality headsets, they can get the full virtual reality experience.

These videos are ideal for hospitality companies such as hotels, resorts, and amusement parks, but you can also give tours of your dental clinic, your community college, or whatever other type of business or organization you are marketing.

2. Showcasing Adventures

A 360 virtual reality marketing video can do a lot more than offer a tour of your facility. You can also use these videos to showcase adventures. If you offer white water rafting, bungee jumping, sky diving, snorkeling, or similar types of active adventures, use these videos to show potential customers what your services are like.

When prospective customers see these videos, they become even more likely to want to dive in and patronize your company.   

3.  Live Streaming Events

If you are an event organizer or the owner of a facility that puts on concerts, consider using 360 virtual reality videos as a way to show potential clients what's happening at your venue. You could use the videos as teasers to promote upcoming events, but you could also consider charging admission.

In order to watch the video, viewers have to pay a certain fee. Then, they can pop on their virtual reality headsets and feel like they are right there in the heart of the event.

4. Sharing the Production Process

When it comes to marketing with 360 virtual reality, you don't just have to give customers a preview of what they are going to see and experience. Instead, you can give them a backstage tour of the things they don't normally experience. In particular, consider using 360 virtual reality to let customers takes a look at your production process or what happens in your factories.

Brand transparency is more important now than it ever has been. In fact, 56% of consumers say that extra information about a product gives them more trust in a brand. Building trust can be key to creating lifelong customers.

Customers want to see where their food and other products (clothing, toys, appliances, etc) come from. With 360 virtual reality, you can show off the day in the life of one of your farm labours or factory workers.

5. Offering 360 Virtual Reality

Instead of using 360 virtual reality as a marketing tool, consider using it as a way to entice customers to come to your business. In particular, consider investing in 360 virtual reality gear and games and letting customers use those items when they come to your place of business.

That could mean 360 virtual reality fun in the waiting room of your dental or medical clinic. Just think of how compelling video games are in these situations; kids often beg their parents to go to the fun dentist with the best entertainment in the waiting room. Alternatively, you could make free virtual reality entertainment available in your restaurant or for your hotel guests.

20 July 2017